I take big ideas from concept to reality for founders and executives, as a strategist, operator, and creative partner.
Formerly Chief Operating Officer & Head of Strategy for Beneville Studios, I am an independent consultant advising founders, agencies, and luxury brands.
Working collaboratively across disciplines, I define, elevate, and execute the visions of my clients. Every project is unique, but my approach is always consistent: distill the vision, build the plan, assemble the right team, and carry the flame of the original idea from concept to execution.
I believe in good work, done well, by good people.
Strategy
I start by listening, because good strategy doesn’t presume. When the owner of the Empire State Building set out to reimagine the Observatory, they came to our team first – with a vision, but not yet a brief. Distilling the essence of the vision, building a plan, and working with a team to deliver the $165M reality is the work I do best.
Business & Creative Operations
The best ideas are the ones that work, and operations is the engine that makes it happen. I built the systems and led the teams that scaled Beneville Studios by 2.5x, growing the organization by 50% while maintaining a 90% retention rate, so that growth never came at the cost of culture.
Creative Leadership
You’ll know you’ve succeeded when a client calls you back. What began as the AREA15 concept for Fisher Brothers grew into a multi-year relationship as retained Creative Consultants, with work ranging from the original ground-up experiential retail development in Las Vegas to their core portfolio of Class-A commercial and residential real estate in New York City and Miami.
Consulting
The same care and attention to detail of a permanent hire, without the overhead. As a strategic partner to Steed + Friends, I doubled the agency’s profit margins, while protecting what makes the agency singular: a roster of talent from around the globe, hand-picked and led by the founder to (re)imagine forward-thinking brands.
Chief of Staff
For the right long-term vision, there’s no replacing a full-time partnership. As Chief Operating Officer of Beneville Studios for six years, I oversaw internal operational and strategic leadership for a growing company, and served as the point of contact for its roster of UHNW and CEO-level clients. Embedded with a founder or leadership team for the long-haul, I steer the ship across disciplines, so they can focus on the vision.
Private Client Commissions
The unexpected, the personal, the modest, and the fabulous: the one thing that all private projects have in common is “private.” Contact me for what I can share about my work with clients from the Forbes Billionaires List.
And What Else?
I sit at the intersection of creative vision and operational reality, whether as an outside consultant and advisor, or as a full-time partner embedded inside a leadership team.
My range of experience was built over a decade at Beneville Studios, where, in partnership with the founders, I designed and led a pivot that fundamentally changed the business: a shift from confidential private commissions for UHNW clients (profiled in Graydon Carter’s AirMail), into a boutique innovation consulting firm and concept development agency for C-Suite executives and ownership groups.
Since 2022, I’ve brought that same dedication to independent advisory work, notably as a partner to Steed + Friends, with clients including Sakara Life, Ursa Major, LORE Fragrances, a celebrity-led beauty brand, and a forthcoming wearable tech company.